Context

In Italy, everyday conversations between people and services are rarely in perfect Italian. Real-life speech is a rich mix of dialects, regional accents, idiomatic expressions and generational slang. Most AI-powered consumer apps — from voice assistants to chatbots — are trained on standardized Italian and systematically fail to understand real users, especially in non-metropolitan areas.

Problem Statement

Consumer-facing AI products — voice assistants, customer service bots, smart home interfaces — fail to understand millions of Italian users who speak in dialect or with strong regional accents. This creates frustrating, exclusionary experiences that push users away from digital services and leave entire communities underserved by technology.

Context
The mass adoption of AI tools and connected services has made ordinary consumers unknowing actors in their own exposure to risk. People routinely share personal, financial, and health data with apps and platforms without any clear understanding of the consequences. According to the 2024 Verizon DBIR, 68% of breaches involve a human element — and consumers are the most vulnerable link.

Problem Statement
For everyday consumers, cybersecurity is invisible — until it's too late. Security features are perceived as obstacles: extra steps, confusing warnings, opaque settings. As a result, most people bypass protections entirely, making themselves vulnerable. The challenge is that no intuitive, consumer-grade product exists that makes personal data protection feel as effortless as using the apps that expose them to risk in the first place.

Context

The way people learn is changing fast, but the tools available to them haven't kept up. Despite the explosion of online courses and digital content, learners — from students to professionals — struggle to stay engaged, complete learning paths, or turn knowledge into real, spendable skills. MOOC completion rates sit between 5% and 15%, and 44% of workers' core skills will be obsolete by 2027 (WEF, 2023).

Problem Statement

Despite the abundance of available content, most individual learners fail to complete what they start, and have no way to prove practical competence to employers.

Context

European households are under growing pressure to reduce energy consumption and transition to cleaner solutions. Yet the path forward remains unclear for most people: 40% of property owners say they lack the information needed to evaluate the ROI of energy retrofits (IEA). The problem is not just technological — it's perceptual. People don't know where to start, what to trust, or how much it will actually cost and save.

Problem Statement

For the average homeowner or renter, energy efficiency remains an abstract concept. The solutions available feel expensive, complex and reserved for the technically savvy or financially secure. There is no simple, trustworthy consumer tool that translates energy data into actionable decisions, personalised savings plans, or clear financial forecasts for everyday people.

Context

By 2050, 70% of the global population will live in cities. Yet urban services — from transport to waste to energy — operate in disconnected silos, creating invisible friction in citizens' daily lives. In historical European cities, rigid preservation laws and aging infrastructure make standard smart-city solutions nearly inapplicable. Citizens are left navigating inefficient systems with no tools to understand, influence, or improve their urban environment.

Problem Statement

Citizens living in or visiting historical urban centres experience daily friction but have no way to understand or interact with the city systems around them. Smart city initiatives exist at the municipal level, but individual residents remain passive bystanders with no tools to participate in, benefit from, or contribute to more efficient urban living.